Google’s Dirty little secret
Have you ever seen search results where a site with a higher PageRank ends up under the lower one in Google’s search results?
Ever wonder why?
Since there is a possibility of a new PageRanking session going on now, there is quite a bit of buzz about PageRank all over the internet. From reading other articles, blogs, and their comments, you would think the Google PageRank was somehow all that mattered in SEO. It is almost funny how excited people get about all of this. “I went from PR3 to PR5,” “I don’t know why but I now am PR4, and I was PR7,” “I am happy that my measly PR3 didn’t change, with everyone dropping in rank I was worried.” These are just some of the comments I have read recently.
Is page rank really all that important? From all of the buzz you would think that it is all that matters in the results Google returns.
The plain truth is that PageRank is only one factor used in determining how Google ranks your site in the search results.
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